Advisory Services
Does your business have an Intellectual Property strategy? Is it a true strategy? Is it recorded? Is it known and operated throughout your business? Has your board or one of your investors asked you to describe your IP strategy?
Most CEO’s and senior executives of successful businesses will acknowledge that little of their shareholder value is now represented by tangible assets. Most nod when asked if intangibles therefore represent more than 50% of that value. But surprisingly few make the apparently simple next step of realising that the business should create an IP strategy to coherently manage those assets and to provide a guide to decision-making.
The vast majority of businesses do not have an IP strategy, or believe that a vague set of policies represents a strategy, and fail to communicate even those to their business.
Creating an effective IP strategy is so much more than filing a few patents. It involves a detailed understanding of the overall business aims and strategy, and the core and other intangibles owned or controlled by the company.
A fully-developed IP strategy will record in a few sentences the strategic aim behind the enterprise's intangibles and how to best protect them. It will also reflect and support the overall commercial aims as well as creating an effective framework for decision-making. Properly implemented it should create added shareholder value. After all, great IP can be valued – and if it can be evaluated for quality and valued, imagine the options that gives a business's CEO or head of strategy.
Using our proprietary methods and processes, ipVA creates and implements IP strategies that deliver practical results for businesses throughout the World.
Often we discover that the business’s Core IP™ is not what it is believed to be and that valuable IP is not recognised or protected. Often we also find that the business’s corporate strategy can be influenced or even led by the IP strategies that we design, record, and implement. Always ipVA discovers tens if not hundreds of inventions (patentable or otherwise) that the business has not previously recognised or recorded.
We work from deep inside our clients' businesses, understanding these areas in detail. Our 10 step IP Strategy Design™ process is designed to educate and involve the business in the strategy design, and to capture in a few short sentences the strategic aim. We also aim to share with our clients the new and innovative IP business models that are emerging and those that we've helped create.
We also work in and across all areas where IP influences or affects a business. Specifically:
Our work results in a recorded IP strategy that can be understood at all levels of the business. That strategy can then be implemented into the business through ipVA’s IP Governance™ tools and processes.
The aims behind our work are to increase shareholder value, to provide an effective tool for IP decision making, and, ultimately, to discover and maximise high quality structured IP assets that can be placed on the balance sheet and coherently explained, presented and valued; particularly on exit.